Amour Caché Returns to Calgary's National Women's Show: A Celebration of Fashion, Confidence, and Community

By: Deean Yeoh

 

We are beyond thrilled to announce that Amour Caché will once again be popping up at the Calgary National Women’s Show on April 5-6, 2025! If you haven’t been to this incredible event before, you’re in for a treat—it’s one of Canada’s largest and most exciting showcases dedicated to empowering women through fashion, beauty, health, and lifestyle. Whether you’re a long-time Amour Caché supporter or brand new to our lingerie, we can’t wait to connect with you in person, share our latest collections, and offer you the full experience of what Amour Caché is all about.

 

 

What is the Calgary National Women’s Show?

The Calgary National Women’s Show is known as Canada’s Ultimate Girls’ Day Out, and for good reason! It’s a high-energy weekend filled with shopping, live entertainment, exclusive product showcases, and endless opportunities to connect with brands that cater to every aspect of a woman’s life. Taking place at the BMO Centre in Stampede Park, this event is an immersive experience where attendees can browse a carefully curated selection of exhibitors across multiple industries, including:

• Fashion & Beauty: The latest trends in clothing, lingerie, accessories, and skincare.

• Health & Wellness: Expert advice on self-care, fitness, and holistic health.

• Food & Drink: Sample gourmet treats, sip on fine wines, and discover new recipes.

• Travel & Lifestyle: Explore unique vacation ideas and home decor inspirations.

• Live Entertainment: Fashion shows, beauty demonstrations, and guest speakers who inspire and educate.

With over 200 exhibitors and thousands of attendees, the event is the perfect space to shop, socialize, and discover new brands that align with your lifestyle.

Why You Need to Visit Amour Caché’s Booth at the Show

At Amour Caché, we believe that lingerie is more than just undergarments—it’s about confidence, self-expression, and celebrating all body types. Our mission is to create affordable luxury lingerie that is ethically made, size-inclusive, and beautifully designed for women from all walks of life.

What We’re Bringing to Calgary

We are excited to announce that for this show, we are bringing our entire collection! That means you’ll have the opportunity to:

✔️ See and touch our exquisite lace, embroidery, and fabrics in person.

✔️ Try on our pieces before buying to find the perfect fit.

✔️ Meet the founder and learn about the inspiration behind our designs.

✔️ Get exclusive early access to brand-new arrivals before they hit our website.

✔️ Enjoy special show pricing and promotions available only at the event.

 

This is your chance to experience Amour Caché in a way that you simply can’t online. Seeing our pieces in real life makes all the difference—you’ll truly appreciate the intricate craftsmanship, softness of the fabrics, and expert construction that goes into each and every item.

 

What to Expect at the Amour Caché Booth

We are making this event extra special for our Calgary customers by bringing a full interactive shopping experience to our booth. Here’s what you can look forward to:

1. A Personal Fitting Experience

Finding the perfect lingerie is all about the fit, and we are offering one-on-one fittings to help you discover your ideal size and style. Our team (including co-founders Agnes) will be on-site to provide expert guidance so that you can walk away with pieces that make you feel your absolute best.

2. The Full Amour Caché Collection—Available for the First Time in Calgary

We know how important it is to see and feel lingerie in person before making a purchase, which is why we are bringing our entire collection to the Calgary National Women’s Show. Whether you love intricate lace, elegant embroidery, or comfortable everyday essentials, we have something for everyone.

We are especially excited to debut two new styles at this show:

• The Stephanie & The Jordan – These brand-new styles feature gorgeous embroidery across the cups, offering a perfect blend of delicate femininity and bold elegance. Be among the first to try them on before they launch online!

3. Exclusive Show-Only Perks

As a thank-you to our incredible Calgary community, we’re offering exclusive show-only deals and promotions. Be sure to stop by our booth early to take advantage of special discounts and surprise giveaways!

4. Meet the Amour Caché Founders & Learn the Story Behind the Brand

Have you ever wondered what goes into designing a lingerie collection? We love sharing the behind-the-scenes processof how our pieces come to life—from sourcing ethical materials to the intricate technical aspects of lingerie construction. Our co-founder, Agnes, will be at the booth all weekend, ready to chat about our journey and what makes Amour Caché unique.

 

Why the Calgary National Women’s Show is a Must-Attend Event

If you’ve never been to this event before, here’s why you should mark your calendar:

💖 It’s a one-of-a-kind shopping experience – With over 200 exhibitors, you’ll have access to brands you won’t find in mainstream stores.

💖 Live entertainment and fashion shows – Be inspired by runway shows featuring the latest trends and enjoy beauty demos from top industry experts.

💖 A great day out with friends – This event is designed for you to shop, sip, and socialize while treating yourself to something special.

💖 Meet inspiring women in business – Connect with female entrepreneurs and discover brands that are revolutionizing the fashion and wellness industries.

💖 Exclusive show specials – Many exhibitors (including us!) offer limited-time deals that you won’t want to miss.

Event Details

Location: Stampede Park, BMO Centre, Calgary, AB

Dates & Times: April 5 &6 10:00 AM – 6:00 PM

Tickets: Available online at Showpass. Purchase your tickets here.

Join Us at the Calgary National Women’s Show!

We are so excited to meet our Calgary customers in person and give you an unforgettable shopping experience. Whether you’re a lingerie lover, a first-time buyer, or simply curious about Amour Caché, we welcome you to visit our booth and explore our collection.

If you have any questions before the show, feel free to reach out to us on Instagram (@amourcachelingerie) or email us at admin@amour-cache.com.

We can’t wait to see you there! 💕